Plaza Del Sol is one of the most popular malls in the Puerto Rico. With large anchor stores like JC Penny, Bath & Body Works and Ross. They needed a fresh creative approach to bring in the younger crowds and revive the look and feel. RMK worked with Paradigm Associates and developed a marketing strategy for both print media and inside the mall.
By developing contests and calling attention to the brand. Plaza del Sol had increased visitors and sales during the holiday season and again in the back to school season.
All thanks to creative marketing executed right.